Phoebe Lay is the founder of Thrive and Shine Coaching, a business consultancy helping female entrepreneurs start and scale their new businesses. Phoebe combines her expertise in human behaviour and coaching with her business experience to help women who are starting out in business have the confidence to succeed. "As a life coach I help women learn to say yes to themselves, to leave the fear and the negative self talk behind and embrace everything that they aim for. I combine business strategy mentoring with coaching on self-love, how to take strategic action even in the face of fear and how to overcome procrastination and overwhelm in the early stages of business."